The Index — Platform

An AI marketing operating system for fashion brands.

The same thinking we bring to client work, built into software. Create, plan, publish, analyse and improve — from one place.

The loop

01

Create

Brand-aware AI content built from your Brand DNA — captions, hooks, CTAs, visual direction.

02

Plan

Campaign builder and a drag-and-drop content calendar across every channel.

03

Publish

Connect social accounts, schedule, approve and track publishing history.

04

Analyse

Reach, engagement, growth and content performance in one editorial view.

05

Improve

AI insights and next-week recommendations, grounded in your own data.

Inside the platform

AI Content Studio

Twelve content formats, tone control, variations and refinements.

Brand DNA

Story, positioning, audience, pillars and tone — the spine of every generation.

Content Library

Search, filter and move work from draft to published.

Campaign Builder

Tease, launch, social proof and conversion phases, pushed to the calendar.

Competitor Intelligence

Observed themes, formats and gaps — clearly labelled.

Team & Workspaces

Owner, admin, editor and analyst roles with isolated workspaces.

Start with your Brand DNA.

Set up a workspace, complete your Brand DNA and generate your first brand-aware content in minutes.